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We appreciate your interest in becoming a Sponsor/Underwriter of WUWF programs and getting your message on air where you can reach a passionate, engaged audience. Public radio listeners are highly educated, affluent, well-traveled and influential. They not only have an interest in cultural affairs, politics and community events but tend to actively participate in such as well. WUWF ranks #1 among college graduates in our total survey area.

Among National Public Radio listeners:

• 82% of have taken action specifically because of a sponsorship announcement.
• 71% say their opinion of a business is more positive when they find out it supports public radio.

If this is the kind of audience you are trying to reach with your product or service, then sponsoring programming on WUWF makes good business sense. In addition to these desirable audience qualities, our listeners also pay to support WUWF with their membership financial contributions. So our audience not only appreciates WUWF’s sponsors, they tend to choose public radio sponsors over competitors when it comes to a buying decision.

We can create a schedule for your on-air message that suits your marketing budget. WUWF may also assist your organization in reaching public radio and television markets throughout Florida and the Southeast.

For more detailed information about the public radio audience, programs and how WUWF may increase awareness of your business or organization contact:

Margret Marchuk
Director of Corporate Support
850 473-7453
margaret@wuwf.org