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How is the Florida economy amid tariff worries, stock shocks, and consumer concerns?

Shoppers Manuel Orellano, middle, with his daughter Marcela, left, and her son Manuel, 6, shop for children's clothing at JCPenney at Glendale Galleria shopping mall in Glendale, Calif, on Friday.
Damian Dovarganes
/
AP

Escalating tariffs, a global trade war and a volatile stock market have many people on edge. Senior Economics Editor Tom Hudson looks at the economic uncertainty and the stock market volatility of companies in South Florida.

Worries among Floridians about the economy and paychecks have been building for weeks, even before President Donald Trump announced global tariffs a week ago. On Thursday, he reversed course — for now. He announced a pause on the reciprocal tariffs, except for the fees on goods from China.

How will these tariffs affect Floridians if they are instituted?

There are two primary ways they will affect Florida: consumer prices and imports.

A tariff is a tax on something that is imported. It raises the cost of that item.

Last weekend, I bought a new pair of shoes. They were on sale for $100. They were made in Vietnam. It was stamped right there on the inside of the tongue of the shoes. Under Trump's tariffs, it would cost 46% more to import those shoes from Vietnam to Miami. Odds are some of that tax would wind up in the retail price I paid.

The job market is fairly strong. Inflation has been falling but consumers also have been getting more anxious.

That's how tariffs may affect consumer prices.

Another impact may be on the business of importing. There are 16 seaports in Florida. The bigger ones are on the Atlantic Coast. PortMiami and Port Everglades are in South Florida and Jaxport is in Jacksonville.

Higher tariffs will mean more expensive imported products, which may cool demand and lead to a drop in imports. That would affect business on and through the ports. One source in real estate shared with me that there's new worries about how the value of warehouses could be hurt by a drop in imports.

What Florida industries may feel the tariffs most?

Real estate is one, especially construction. The cost of Italian tiles for a bathroom renovation could go up. Imported wood from Canada and drywall from Mexico could become more expensive. If the prices of these go up, the prices of new homes may be pushed up.

Tourism may also see an impact. If people don't have as much money or are worried about their jobs, they may curtail their travels to Florida or shorten their visits leading to less spending at hotels, restaurants and other hospitality businesses.

And with consumer spending under pressure, retail jobs would be under pressure, too.

READ MORE: 'Pain in the butt': How a big Florida furniture importer tackles Trump's new tariffs

How have the stocks of Florida companies performed during all the ups and downs of the stock market?

It has been a rollercoaster. And not for the faint of heart.

Among the biggest losers in the days after the tariffs were first announcement was NextEra Energy, the parent company of the largest electricity company in the state — FPL. Utilities like electric companies usually are seen as a port in the storm of a stock market selloff because people will still be using electricity.

For-profit prison operator GEO Group based in Boca Raton also fell in the sell-off, but rebounded Thursday after Trump announced he was pausing most tariffs. GEO Group stock had experienced a big rally in the weeks after the president's election in November.

On Thursday, the stock of air conditioning maker Carrier regained much of what it lost in days after the tariff announcement. It makes AC units in the U.S., Mexico and other places.

Cruise ship operators Carnival, Norwegian and Royal Caribbean saw big waves of selling, then a big wave of buying.

The worries here are that consumer spending will be sapped by the new tariffs… and without the tariffs people will crowd onto cruise ships.

What kind of shape is the Florida economy in?

It's pretty good. The job market is fairly strong. Inflation has been falling but consumers also have been getting more anxious.

Miami-Dade had the lowest unemployment rate in the state in February at 2.6% — a very low number. The South Florida jobless rate was 3.2%. That is lower than the state and national rates.

How worried are consumers?

The University of Florida surveys Florida consumers every month. It's called consumer sentiment and it fell sharply in February and March by more than it fell in the first month of the COVID-19 pandemic. And it fell across age groups and across income groups.

Floridians are getting more pessimistic about their financial conditions over the next year and the next five years.

That can hurt consumer spending, which is a key driver of the Florida economy.

Consumers are more worried but the job market is strong. How about wages and inflation?

Average hourly wages across the state were up about 6% in February compared to a year earlier. That's not adjusted for seasonal variations, but it's a strong number.

Inflation in Miami rose 2.9% last month. That's up from last summer. So there are signs price trends are picking up again along with wages.

What could tariffs mean for inflation?

Tariffs are a price shock if they're passed through all at once. Inflation is the sustained increase in general price levels.

Regardless if tariffs are a one-time price increase or are phased in and raise inflation, it results in higher prices, like that pair of shoes made in Vietnam I bought in Miami a few days ago.

Copyright 2025 WLRN Public Media

Tom Hudson
In a journalism career covering news from high global finance to neighborhood infrastructure, Tom Hudson is the Vice President of News and Special Correspondent for WLRN. He hosts and produces the Sunshine Economy and anchors the Florida Roundup in addition to leading the organization's news engagement strategy.Hudson was most recently the co-anchor and managing editor of Nightly Business Report on Public Television. In that position Hudson reported on topics such as Federal Reserve interest rate policy, agriculture and global trade. Prior to co-anchoring NBR, he was host and managing editor of the nationally syndicated financial television program “First Business.” He overhauled the existing program leading to a 20 percent increase in distribution in his first year with the program.Tom also reported and anchored market coverage for the groundbreaking web-based financial news service, WebFN. Beginning in 2001, WebFN was among the first live online streaming video outlets. While there he reported regularly from the Chicago Board Options Exchange, Chicago Board of Trade and the CME. Additionally, he created original business news and information programming for the investor channel of a large e-brokerage firm distributed to six large market CBS Radio stations. Before his jump to television and broadband, Tom co-anchored morning drive for the former all-news, heritage 50kw WMAQ-AM/Chicago. He spent the better part of a decade in general news as anchor, reporter, manager and talk show host in several markets covering a wide variety of stories and topics.He has served as a member of the adjunct faculty in the Journalism Department of Columbia College Chicago and has been a frequent guest on other TV and radio programs as well as a guest speaker at universities on communications, journalism and business.Tom writes a weekly column for the Miami Herald and the McClatchy-Tribune News Service. He appears regularly on KNX-AM/Los Angeles and WBBM-AM/Chicago for commentary on the economy and investment markets.While Tom was co-anchoring and managing NBR, the program was awarded the 2012 Program of Excellence Award by American Public Television. Tom also has been awarded two National Press Foundation fellowships including one for the Wharton Seminars for Business Journalists in 2006. He graduated Phi Beta Kappa from the University of Iowa and is the recipient of several professional honors and awards for his work in journalism.He is married with two boys who tend to wake up early on the weekends.